Originally Posted by
Vernon Demerest
Znotins did this at IAH when he was here. The reliability of the hub shot up and the airport operations team took the credit. It resulted in a lot of lost revenue though and the recovery post Covid resulted in more traditional banks being added as passenger traffic warranted. I guess my point here is the success that will follow this strategy will depend on the metric chosen to highlight. From the pilot perspective, I believe you will see it as a positive.
The revenue benefit will return in the medium-long term, at least in theory. It's part of creating a better customer experience. Hopefully they're serious about this and follow through for the long-term benefit. Instead of chickening out and going back to the same losing strategy that's been tried and failed already.