Originally Posted by
benzoate
I don’t see the benefit. Breeze makes an operational profit by serving underserved airports with no direct competition. Their average fare is $39-$79. If jetblue takes over those routes it can’t afford to operate them at those prices. Even with 20% increase I still doubt it. Many of Breeze routes are not daily either so you’d buy an airline for the planes? I don’t really see this one just yet.
JetBlue can’t realistically take over those routes. Point to point flying is very difficult for us operationally. We can get away with a few instances but no way to do the stuff Breeze does without having small crew bases scattered along the east coast.
Jetblue has strong brand recognition in NE and Florida in particular. How many JB card holders are becoming Breeze frequent fliers because they live closer to these secondary cities and aren’t traveling to a hub city like BOS/JFK/FLL/MCO?