I would MERGE MERGE MERGE!. Try to gain the majority of the market. Except, I would keep seniority lists separate but, everyone under one CBA. Hopefully that would aviod a labor conflict. Also, I would hire some folks to find an alternative jet fuel. Then patten the new fuel and engine technology. Then I would charge the other airlines for fuel and technology for the engines. I would be just as bad the oil companies. Also, expand operations as other pull out. I would try to get rid of the Rj's. Instead of 4 daily flights to XYZ in an RJ I would offer 2 in a 737. I would try to have at least 4 fleet types 737, 757/767, 777, 787. I would use the 737-700 for most domestic operations. If Southwest doesn't need RJ's neither do legacies. Keep the regionals around to fly the t-props. Also, like SWA, i understand happy employees equal better efficiency. I would set up pensions, etc......