Originally Posted by e6bpilot

Yeah that’s a good way to pocket some income in ESPP. I got into the scheme thinking it would be a nice little savings engine that I could see some moderate gains on at the end of a long period of time. Not so much for anyone like me that started during the Gary Kelly days.
I flew with a bloke in HOU a few years back that had his entire profit sharing account in LUV. He recommended I do the same. I am not a financial advisor, but even I knew that was a terrible idea. Of course, the gold hoarders are all laughing at me now, so who knows.