Originally Posted by
Hedley
I think that the real issue is that this not what Kirby wants and what he is willing to do to get it. I see it as a matter of what he thinks is needed and at what cost. The marketing agreement that is already in place gives him most of what he feels is needed. His foot is in the door and he can chip away at more. As long as JetBlue is in business, he has most of what he wants without the mess and expense of a merger. If they follow the path of Spirit there will be plenty of bones to pick over.
That's not the point I'm making in terms of what's going to force him to act. The type of flying JB engages in (moving more towards high yield customers) and the engine issues are over with for the most part. They're nowhere near the condition Spirit was/is in. Those thinking JB is going to going to go CH 7 are kidding themselves. That's a long, LONG ways away, if ever. CH 11? Possible, but even that doesn't ensure JB's demise. What if AK or SW or even AA make a move on JB, you think Kirby is going to sit back and just let that happen?