There's nothing wrong with the “Bro,” I think it suits it pretty well. BTW, the first time I ever heard the EMB called the "Bro" was when Emory, Bishop and Laber were talking about it. If you’re so passionate about changing the name then give all three a call but as far as I'm concerned those three guys can call it whatever they want, they’ve earned it.

I'm still a big fan of "Switch B1tich."