Originally Posted by
mesasurvivor
$29 Bucks & it comes with friendly customer service....you don't even have to pay for a pillow, blanket, bag of peanuts, bottle of water, 1'st checked bag, exit row seat, etc., etc. etc.
The second checked bag is free, too...
Why is SWA offering a few seats at $29? Because if they charged $39 for them the seats wouldn't sell.
Supply and demand determines the fare, not costs. If costs are too high for the currently market price then you lose money until you can cut supply enough to have a profitable selling price. The fuel price increases have far outpaced the airline's ability to cut supply.