I would have to agree with ftr on this. You cant call yourself a free market and demand this and that of a company like swa to charge more when it doesnt fit their business model. It is unfortunate that people lose jobs but that happens in every industry that does not make money. Why all of a sudden is the airline business any different? If your company lays off people then I would say management has not prepared itself or it's workforce for hard times such as high fuel costs. A free market will correct itself by getting rid of the wasteful companies and force others to become more efficient. Face it people, we have too many seats flying with too few customers. Stop pointing fingers at companies like SWA. If you were a customer and saw a 29 dollar fare on SWA you would buy it unless you were a complete moron. Consumers dont want to pay extra, so the sooner we get that through our thick skulls the sooner we can quit whining about it.