We've hit peak oil, the changes we're seeing in the industry today are consistent w/ what would be expected w/ peak oil.
The CEOs could have done a better job of trying to mitigate the consequences of oil prices...what did they expect, for oil prices to stay flat? Now to try and soften the impact of their mismanagement, the CEOs have figured a form letter to Joe public will solicit change...fat chance.
This is probably the most pathetic thing I've seen from airline management so far. Probably concocted this plan while they were at the annual CEO get-together they have up in Wyoming each year.