Originally Posted by Baburang
Flying to Mexico for SWA? Yeah, right....no way in hell thats gonna happen!!
SWA is successful because they have always stuck to their business plan, no way are they gonna change it now!
I agree generally, but if SWA wanted to go international, then outsourcing is definately the right approach for them, as opposed to buying a herd of 767's and painting them blue&orange. It's really hard to do 20 minute turns in an international setting...like f-ing impossible.
And it has already happened with the ATA codeshare.