Originally Posted by
Pontius Pilot
Crummy frequent flyer programs aren't enough...give people something COMPELLING! Bigger seats, meals, better service. Until someone is sucessful in this people will continue to fly the "other" airline to save 52 cents.
Bob Crandall claims that all of these things have been tried repeatedly, without success. Passengers say they'll gladly pay more for such items, but then book away for a cheaper seat. Just a few years ago AMR tried again, removing a couple rows of seats to increase legroom and advertising this widely. The result? Load factors hardly budged and revenue plummeted, causing them to replace the seats.