Originally Posted by fr8tmastr

This kind of confusion is exactly why all US legacy carriers (now save one) and the vast majority of the Wolds carriers use the name painted on the side of the AC for a call sign.
It is also why the FAA recommends that the airline name or something related to the livery be used for a call sign.

But to heck with all that, lets just use something unrelated, against FAA recommendations, just to bash East pilots.