Springfield, Ohio- The median income for a household in the city is $32,193, and the median income for a family is $39,890. Males have a median income of $32,027 versus $23,155 for females. The per capita income for the city is $16,660. 16.9% of the population and 13.5% of families are below the poverty line. Out of the total population, 23.9% of those under the age of 18 and 9.6% of those 65 and older are living below the poverty line.
It doesnt sound like many people have the money there to go on vacations to florida and california. The entire state of Ohio is in and has been for some time, a sad economic state. One of the main points of the 2008 elections is just that.

I think the business model can work, just find a better state to focus on than one where the company that employs the most people is walmart. In fact, why doesnt walmart start an airline? They can fly RJ's, market themselves as a bottom feeder to the majors and paint "always for less" on the side of each airplane