Okay, so I now work for this company and here is what the owner said. You enter your base when you're 45 degrees from the end of the runway, then by the time you turn final you need to be at 500' AGL, then you add your headwind to your IAS so you always have the same gs, and you will always have the same rate of decent...once you get close to the runway you start bleeding out your airspeed to your landing speed. This method keeps your traffic pattern the same in 0 winds or 40 knot winds.
Now...if you add 40 knots to your IAS and you're over your flap speed, looks like you're not adding in flaps until you bleed out airspeed (maybe okay for small airplanes, but not larger ones). If you actually need to fly at the same speed as all the other airplanes...this method won't work. If you have an engine failure, this method won't work. Now he said airline pilots use this method, any airline pilots out there use this method? I don't. Now you might be adding your headwind just to get home faster, that doesn't count. This is also used on an ILS to keep the same rate of decent.