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One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.
That's what I've been told... can't confirm it 100%, but I think it's a cool story.
Of course, we all normally trust FedEx managers, but not this time! Originally Posted by FlyerJosh
My understanding (as related to me by a former FedEx manager) is that when FedEx underwent their rebranding from Federal Express, they utilized several different sources to come up with new logos.One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.
That's what I've been told... can't confirm it 100%, but I think it's a cool story.
http://www.leadercreative.com/2005v3x1280/page.html#
http://www.thesneeze.com/mt-archives...fedex_logo.php