ChickenFlight, You're spot on about Southwest. They got it right. Herb's philosophy works, you remember how brainwashed I was a year ago after spending 5 months drinking that Kool-Aid... it still tastes good. Ohhh Yeah! Why can't this be directly applied to other airlines? Well, I think its obvious that employees upset with management already are not going to change their attitudes unless they leave (look at Tilton). UAL will drive itself into the ground unless he leaves (or drastically changes his ways), and the CULTURE changes. Then, passengers will notice, revenue will increase, shareholders will be happier. Although, I think there's enough animosity towards Tilton that regardless of what he does, United is looking at self-inflicted bankruptcy until he leaves. I don't agree with the argument that the majority of United's shareholders aren't "stable" and are "day traders." An announcement of bankruptcy often has the exact same result -- killing the share price, regardless of the types of shareholders. Thanks for the input!