Originally Posted by
vagabond
Recently, I have become very interested in branding and advertising. It all started with hearing a radio ad from one of my clients. So, typical of me, I began researching all over the place and it was inevitable that I would come to the FedEx logo. Thought I'd share this interview with the man behind the arrow.
The Sneeze - Half zine. Half blog. Half not good with fractions.
Until a few years ago I never saw the "arrow" - that's until I read this article (or maybe another one where he was explaining the logo). Now, the arrow is the first thing I see when I see the Fedex logo...
