My customers are not scarce and not a regional pilot making a transition etc.
I have been both a customer and purchaser of fractional flying. The products offered by the fractionals are basically the same (with the exeption of larger fractionals being able to sub international aircraft for specific customer trips): Meet the passenger in the FBO lobby, exchange hellos, check an ID, run off to a waiting aircraft and safely and comfortably take then to their destination. We hope you enjoyed your flight, come see us again!
The product offered in the eyes of the frequent user is as generic as the airlines. Similar aircraft, similar age, similar seat and contrary to what you think: similar price!! 5-10% difference does not make a company just as in the airlines!
As for cost structures, they actually don't vary by as much as you think.
All have the same fixed costs: training, maintenance, fuel, landing fees, insurance and acquisition costs. Pilot salaries vary slightly as do their benefits but the larger fractionals make up most of the difference by performing more duties in house and not depending on outside 3rd parties. Things such as pilot training and maintenance, or professional services such as lawyers and accountants are handled in house at a lower cost.
XOJET has a future along with all the other fractionals. It just isn't as unique or revolutionary as your PR people lead you to believe. Ask the hard questions: What makes us so unique that a new customer (as few as there are) will only choose XOJET. Where did the financing come from and what was it for? Aircraft acqiusition or flight operations? Is your managment team stable and in it for the long run or a revolving door made up of people with no direct backround in fractional jet management companies?
Do the financiers have a history of long term investment or historically have they been in it for the short term gain? Do they CURRENTLY have the stated funds and will they weather a long term slowdown. Yesterday's letters of financial committment are unfortunately not worth the paper they are written on. Lines of credit unfortunately have no meaining in our new post government bailout business enviroment.
Don't waive the victory flag while the rocket is still on the launch pad!