I don't think anyone is ignoring the financial situation around us. Yes, some businesses and individuals WILL liquidate their shares. However, some businesses consider flying a necessity to their operations. Others look at the math and decide that they can get by with less hours or only use the company asset when conditions warrant. Everyone will take a hit in the years to come. NetJets has more than a few positives going for it like little or no coporate debt and Warren Buffet has a little money lying around to support them if financial support is needed. If you don't think not having to go to a bank to secure a loan in these times isn't a massive advantage for any company you haven't been paying much attention to financial markets lately. Public sentiment is against such luxuries as private jets, and that probably will effect business in the short term. But as soon as Obama decides on a dog or Lindsay Lohan crashes a car, public opinion will turn elsewhere, like it always does. The answer to the question is probably. NetJets will probably survive. Right now no one can be certain about anything financially. But if you had to choose any, and I mean any, company involved in the transportation of people by air for financial reimbursement that would probably be around in 10 years, I think NetJets is probably the one.