Times are tough for everyone. Even NetJets. You only need to look at the ramp in PBI or the the ramp outside the Orlando Citation Service Center to see NJ is effected. Both are oaded with parke NJ airplanes in psuedo "storage".
Netjets may have a good product but they are the most expensive in the industry. 3 times more per hour than owning your own corporate jet based on 300 hrs per year utilization. NJ will not dispute this.
The real cost of NJ now is when your 5 year agreement is over. A 10,000 hour Citation Ultra is worth nothing in today's market. If lucky maybe 30% of the inflated NJ purchase price after you pay the 7% disposal fee.
A well maintained 1500 hr Ultra even in today's market will command at least 70% of it's original manufacturer's purchase price. NJ is an aircraft sales organization. Full sticker price up front, less than wholesale on the back end.
Flying is down, the corporate aviation image is tarnished and everyone is retrenching. There will be fewer players left in the fractional market.
Others may fail before NJ but they are not immune from today's economy.