Originally Posted by
Rottweiler
At most companies, big or small, the shipping choice comes down to price and reliability, and those decisions are made by a Comptroller, or a Comptrollers office. These guys are actuaries and CPA's. Total "A" types with the personalities of a damp rag. They want facts when it comes to business commercials and jokes during Saturday Night Live. Thus, while everyone gets a good laught out of FDX commercials, Whiteboard puts across the facts with clarity and looks more professional.
Rott
I'd say the sales force, of both companies, target the damp rags. The commercials are to keep your logo and corporate image in the public eye. FedEx Field, where the Redskins play, cost around $100 Million (my memory) for the naming rights and certainly doesn't target the CFOs of the country. When UPS pays to be the "Official Carrier of the ?????", who's the target? But I do like that Prince Valiant look of the Whiteboard guy.