The title is simply sensationalism. Anyone who sees it thinks "OMG!" and has to drill down into the thread to quickly figure out it's crap. The casual observer may just see the thread title and move on and then spread the news.

It's a lowly tactic to scream something provoking and false to drag attention to some silliness you want to share with the world. It'd be like going to a movie theater and shouting, "FIRE!....is dangerous. Ya'll want to buy some water?"