Well, I-5 was reopened about 2 hours ago. Typical of the Air Group - day late and dollar short kind of thing. It got itself in the news for a bit, but didn't materially help the hometown crowd much in a time of real need.
Now it's probably because I am an old legal aid lawyer and not an obsessive-compulsive bean counter, but if I were Horizon, I would have offered to fly people for free on Thursday. Just one day, but don't charge anything. The goodwill to come out of that is greater than any PR campaign it can think of.