Why should I be forced to pay more for my ticket if I don't want to check a bag , or have any drinks or watch a movie?
I may just want the cheapest airfare possible. All those other frills or services have a price and it's factored into every other passengers ticket price.
If you want snacks or drinks, You pay for it. Don't make everybody else pay your way.
Would you want to pay $30 to go to the movie theatre because they included a candy bar, video game and free drinks for everybody?