The walmarts down here in FL are always sold out 30 min after they get a shipment, many find their answers in reloading... however I'm not sure i would trust self-defense to a reload... perhaps just the range or so. Some gun shops have an unrealistic mark-up on their ammo, for example I was just going to purchase some Hornady TAP .308, and they wanted like $42/box 20.... a little insane... if you can find it the internet is the best place.
http://www.midwayusa.com/ebrowse.exe...g?brandid=2503
-privi partizan has some decent stuff (so I've heard) from midway at $14/box 50 ... not bad but they're backed up a little