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Old 03-24-2009 | 06:13 PM
  #5827  
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Ferd149
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Joined: Apr 2008
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From: LAX ERA
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Originally Posted by FlyDL
I disagree. Brand consistency and consistency of appearance is very important to Delta. It doesn't reflect well to take a casual approach. I don't like wearing a jacket in the heat, should I take it off? Hey, let's take the tie off too. Maybe a T-shirt on Fridays. Do you see where I'm going with this? Don't be caught without the hat.
Brand consistency is a weak argument at best. The vast majority of our customers pick a carrier based on price or time of departure, and ergo could care less about what we wear. We have numerous studies that verify this. Take a look at our business customers, do they look up from thier blackberrys long enough to notice what you are wearing? I doubt it.

As far as a shirt with out a tie, I think that is a great idea. I think short sleeved shirts with a tie is goofy and looks like a used car salesman. Plus....the most PROFESSIONAL uniform wearing people in the world, the US military, don't wear ties with short sleeved shirts.

Just my humble opinion...........

Ferd