Let's face it. Were not really in a green industry. We are about getting them there fast and comfy. I didn't become a pilot to "save the planet." That being as it is, we should all do what we can to make a difference.
I can't control the temp of the office where my Director of Operations works. I don't even think about it. If I'm in the hotel in a room on the third floor, I can decide to walk the steps instead of taking the elevator. It doesn't matter how many times I or someone else takes the elevator when we could have walked.
Overall, it is a good idea to save JP-A. Good for the Earth, good for the company, good for the customers, good for me. It has to be balanced with common sense because we are operating a moderately high end transportation service.
If you don't like how the CA runs the show, shut up and pretend that you do. If you're a Captain and your FO doesn't like the way you run the show, tell him/her to shut up and pretend that he/she does.