I think it's safe to say that between this and UA's attempt at anti-trust immunity, we'll soon see US flying 100% contracted out. Name brands like United, Delta, Midwest, Continental, etc will just live on as just that, name brands. Much like when you go to a McDonald's or Applebee's, it may look the same but they're in fact owned by separate companies and individuals.

Let the industry-wide whipsaw begin!