I was jump seating on Frontier out of Denver the other day and when the gate agent announced boarding she invited Summit, Ascent (their frequent fliers), and ALL ACTIVE DUTY MILITARY PERSONNEL to board first. I was impressed by that small gesture. It also lets everyone in the terminal know what Frontier's "official" position towards people serving in the military is.
Kudos to an airline that still cares. I wish in this industry companies like this would thrive and prosper. Down with the nastiness of inept Chief Pilots and managment.