By Kristin Jackson
Seattle Times Travel staff





Air New Zealand is getting down to the bare essentials with a new in-flight safety video that features flight attendants wearing just body paint.
It's aimed at making passengers pay attention to the often-overlooked airline safety videos shown at the start of each flight.
"We wanted to find a way to deliver these important pre-flight messages to our domestic travelers in a way that was genuine, engaging and fun," said Air New Zealand marketing manager Steve Bayliss.
The safety video was launched Monday on Air New Zealand's Boeing 737 domestic flights (and could expand to other routes). It follows the airline's "Nothing to Hide" ad campaign, which featured pilots, cabin crew and even airline CEO Roy Fyfe wearing just body paint in TV ads this spring to promote the airline's no-hidden-fees domestic fares.


Travel | Airline safety video gives truly bare essentials | Seattle Times Newspaper