Slice -

Having recently been through this I found quite a few good sites.

Edmunds and KBB of course are the most popular and Edmunds especially has the True market Value (TMV) and True Cost to Own (TCO) calculators that will help you in your search.

Truecar.com is a site that has the actual DEALER cost - even lower than the invoice price listed. It also has all the charts and graphs to help you with the TMV cost.

When I was bargining with the dealer they had already done their homework on Edmunds too and already knew what the TMV with Options Pricing was and they basically were unwilling to deal much off that price.

Most sites state that somewhere between 3-5% over invoice is a reasonable price for the vehicle.

I feel like I was VERY lucky to get mine at $100 over invoice and $1,000 below true market value.

Good luck in the search.

USMCFLYR