Regarding Virgin coming to FLL.
This announcment, and JetBlue's build up in south FL prove two things to me.
First, Spirit's market analysis is solid. Otherwise those other carriers wouldn't be trying to enter that market.
Second, Spirit is vulnerable because of customer service issues.
In other words, Spirit correctly identified a market, but incorrectly identified customer expectations in that market.
We can only hope that BBB is able to recognize this reality and react in time to hold on to some of our customers.
We all enjoy company bashing, but our paycheck doesn't come from ALPA. We all need to do everything possible to treat the people in our aircraft as we would treat our family.