So now that SWA has estblished themselves as the only remaining carrier to carge for bags, seems as though they are really starting to advertise that fact. I think it's great and their commercials make me laugh, as opposed to Alaskas pathetic attempt at humor. My question is this:

Is SWA generating more passengers, and the resulting revenue due to the fact that they don't charge for bags, or are they losing out on millions of dollars that bag charges generate?