Remlap, I definitely agree that SWA is the best at making the general public think their prices are the cheapest. However, nothing is for free and most reasonable people know that.

The question I have is, I can't think of any other airline that advertises on TV other than Southwest. I've seen the Delta credit card commercial -- but it's not an airline commercial. So I wonder, how much are they spending on this ad campaign compared to the increase in revenue?