Freight -

There is more going on at SWA then you are posting. Fuel hedge losses are huge at SWA. Those will take up to five years to recover from those. We are also second guessing our CEO. If you were able to view some of our private forums you would see that.

One thing I might have missed from all of the postings. Some routes that SWA does fly with competitors are not the cheapest. So Joe Smoe buys a ticket from Brand Y which saves Joe about $20 - $50 a ticket. But Brand Y has the bag fees. Joe Smoe shows up at the airport. Joe Smoe realizes he has to check in some bags at the ticket counter. Joe Smoe also wants to fly from point A to point B now, now, now. So he is willing to pay for bag fees no matter what. So in the end Joe Smoe actually pays for more for his ticket than at SWA.

Brand Y is banking on this for additional income. I believe this will work only in the short term, not long term. Consumers will get smarter, later on.