Damn. No matter who dropped the ball (can't tell from this information), the fact that UA expects a regional to ramp up so quickly is just indicative that no one has a clue what is going to happen around the next curve. Its seems this sort of thing should have a lead time associated with it to formally get all the ducks in a row.
No matter how this whole thing is sugar coated by Leach and his cronies, it just exemplifies the TOTAL lack of professionalism by all involved.