Thanks Merlyn. I stand corrected...yes, the article says Bogota to New York City (not FLL to JFK).

The question is not how long OTHERS can stand to serve FLL with low fares, but how long Spirit can withstand the onslaught of competition it will soon experience?

With 28 airplanes, it is very hard for an airline of our size to defend itself going forward. The airline MUST get bigger and have more resources. I'm talking about things such as spare aircraft for irregular ops, multiple frequencies, customer loyalty programs, and much improved customer service.

Simply put, Spirit needs to develop the resources to defend itself against threats. That Zagat survey didn't help Spirit's cause...