Maybe to them, but I'm sure that SWA HR had a reason to. Most applicants will never know what they did wrong to get the heave ho.

Story to make the point: Knew a guy who did the hiring for a legacy. In the interview, there were two captains and a young girl from HR. The only person in the room with a say was the girl, and any applicant who did not make eye contact with her, or treated her as an equal to the captains wasn't hired. The thought process was that if you couldn't accept her as an equal, you would have difficulty accepting a female's authority.

Plenty of guys walked out of there shocked, because they had schmoozed those guys like no ones business and never once made eye contact with her, and to this day, they have no idea what went wrong.