I don't like the taste of Cool-Aid, or cookies, especially not cookies, but the old Midwest offered something unique, a home town airline that Milwaukee was proud of, and at one time even willing to spend a few extra bucks to ride on. Midwest was part of the community, I know, it sounds sentimental, but it was actually more important than a cookie.

Bedford has acknowledged that the Midwest brand image is damaged, but in spite of that he just managed to insult the customers who were essential to 24 years of prosperity. Incredible! Bedford's predecessor mismanaged Midwest for years, and I really can't think of a single nice thing to say about him, but at least he never insulted his customers' community!