That's hilarious - cross-subsidization as in using fee-for-departure profits to create a virtual airline? Even more hilarious "If Air-Tran were to succeed and Midwest were to fail" - why in the world would someone in Milwaukee care if Midwest (called a "Virtual Airline" by the charismatic leader himself) fails? All of a sudden he cares about local Milwaukee jobs? Freaking hilarious. This also means that the previous gaffe wasn't a freak accident, this walking ego has nobody that is able to tell him when he is embarrassing himself.

When I am face with a tough problem in my life, I just ask myself:
What would Brian Bedford do?