Sounds like it is time to do a little "a la carte, edgy, viral, marking" via the traditional Spirit way of a tacky advertisement.... ah stracth that! Walking the line..... besides it is better for your heart and waste line.

Remember boys, "you just did an incredibly brave thing. What you should have done was land your plane with 3.7 FOB. You don't own that plane, a leasing company does! Son, Indigo is writing checks your family can't cash. You've been busted, fired, NOI"ed, you lost your 4 days off, 709'ed twice by the FEDS, with a history of not so high speed taxi's over 9 knots, and one admiral's daughter had to pay for water on your plane!

"That's right! Game... guy. Spirit Pilot are dangerous"