Today's traveler knows the cost of everything and understands the value of nothing. The same goes for the bean-counting mismanagement teams. When their ineptitude allows somebody to fly cross country in 6 hours for cheaper than it would cost to drive cross country in 4 days...we need to stand back and ask "***?!"
It's going to be an uphill battle, IMO, to change the attitudes of the Clampitts who expect to fly from LA to Miami for $99 with a 7 course meal and all the bags they want for no extra fees.
We need to go back to some form of regulation, IMO.