Originally Posted by acl65pilot

As for JAL. The neat little benefit that we got is this:
It would have probably cost out at least a billion if not two for the press we got for the last five months every night, every news cast about us and JAL. We are now known for pennies on the dollar versus what it would have cost us to get that kind of marketing visibility. We are now a household name in Japan, and AMR is out 1.4 billion.