As an example. You make a point worth exploring.

Which speaking of the devil, they've invented a new type of service. As someone on another thread said it, they've decided to call their unique creation a "hub and spoke system"
Southwest adjusts schedule in bid to seek more connecting fliers | News for Dallas, Texas | Dallas Morning News | Business: Y!Finance Southwest Airlines

We were over at a friends house tonight Satch, Alabama grad that went to the game. Super didn't mention it but I think the ticket was almost the 8"x11", or 4"x10", huge.