Originally Posted by DAL 88 Driver

They did. What do you think happened in the summer of 2008 when fuel prices went through the roof? Those ticket prices that they just couldn't possibly raise without killing demand... well, suddenly, they couldn't raise them fast enough. And people kept flying! And then there's all those bag fees they've been able to successfully charge the past couple of years. I guess it all falls into the "where there's a will, there's a way" category...