What I find interesting with the initial announcement and branding roll out from United/Continental is the blending of both airlines - a true equal combination. The name is United but the livery is Continental. It'll be interesting to watch going forward if they continue to share their heritages in rebranding.

Reminds me of when the Delta/Northwest combination was announced and we heard similar words and phrases like, "it's not a takeover. It's a merger of equals." Yet the majority of every move has been the Northwest side (workers and customers) having everything Delta forced on them. I certainly hear that enough from former NW elite passengers.

What I'm seeing from this UA/CO announcement reminds me that nothing NW was accepted and carried over on the image side.