Originally Posted by Cohiba

"We're going to have a close relationship with Alaska Air. Very, very close relationship"....Richard Anderson, LCA mtg, April 12, 2010

Originally Posted by 80ktsClamp

This was on purpose... DL wanted to ensure a very very strong brand and image. There is no accident that the new DL logo looks kind of "northwest-ish." Brand control is key in a situation like this... muddying the waters can be a big detriment to business and brand recognition.