Here were the choices... remain as RAH was and see mainline partners over time slowly take it all back and at some point in the future.. no more RAH... for labor thats not necessarily so bad...as those jobs move to mainline... but the company and its value end up zero.

Now BB as CEO well frankly his first responsibility is to the owners of the company to grow their investment if possible and make money. Its my opinion that BB decided to take this bold move because he was unwilling to just watch it wither away and die...and if it dies in the end so be it, but he decided to try and morph into a real airline.....only time will tell, I wouldnt totally count them out.