Originally Posted by
Ferd149
I don't think it is. I think APA gives you an ability to be more flexible and would allow marketing to move quickly when necessary.
Ferd, the company could publish an AE every month if they wanted to, meaning it would essentially mirror the old APA system as I understand it. So I'm not sure there is actually any more flexibility in the APA system than the current AE. Just my opinion, and I'm sure someone will come along soon and call me a pr1ck again just for stating it...