The new logo is the love child of the US Coast Guard and Cessna. It vaguely reminds me of the old Northwest logo, and even incorporated the old Northwest "bowling shoe" paint job.

50/500/50... yeah, ok. As Austin Powers says "I'd like a toilet made out of solid gold, but it's just not in the cards, baby... yeah".

As for them spending all this money to make a meaningless corporate logo and vision change... I say Whoop-T-Freaking-Do. Since ASA has such deep pockets, we'll see you at the negotiating table.

Expect "real" news towards the end of the summer. It's looking more and more like acquiring the assets of Comair and Mesa, followed by a merger/acquisition with Mesaba and Compass.